03 Mar The Ultimate Guide To NWSL Jersey Sponsors
Like other soccer leagues in North America and abroad, the National Women’s Soccer League also sport sponsors on their uniforms. With huge growth across women’s sports, including the NWSL, this sponsorship opportunity gives brands a chance to associate with a league on the rise with value increasing every year.
With the most prominent placement on NWSL jerseys, front-of-kit sponsorship for NWSL teams is a high-value asset, allowing brands to tie themselves to these teams with big, bold visibility. Additionally, NWSL has expanded sponsorship opportunities on the jersey to include sleeve and back-of-kit placement. Every NWSL team features league partner Ally on the left sleeve, while the right sleeve is open for teams to sell. On the back, teams can have additional sponsors above and/or below the player number and name. With all of this real estate, there are brand exposure opportunities at all angles.
In 2024, the NWSL launched all new Nike home and away uniforms for every single team. In 2025, all 14 teams have at least one new uniform and several teams changed or added sponsors to their uniforms for the new season.
For this season, these are the current front-of-kit, back-of-kit and jersey sleeve sponsors for all 14 NWSL clubs.
Social media data is based on team X, Instagram, Facebook and YouTube content during the last full regular season. Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined X, Instagram and Facebook followers.
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NWSL kit sponsors
Angel City FC: DoorDash
Bay FC: Sutter Health
Can’t wait to watch them shine on the pitch! ✨
Who else is counting down to #BayFC kickoff?!
It’s here!! 🤩
Presenting #BayFC’s 2025 Secondary Kit! 🩶
Grab yours, your family’s, and your friends’ today at the link in bio!
Boston Legacy FC: TJ Maxx
Chicago Stars FC: Wintrust
Denver Summit FC: None
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An ode to the boldness and beauty of a Colorado winter, this alpine white kit captures the stillness before the storm, the brilliance of fresh powder, and the resilience forged in the cold. Sandstone side panels honor the red clay beneath our boots, while evergreen and azure details carry forward the spirit of our Inaugural Evergreen Kit.
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Built from elevation. ❄️🌲
The Summit Snow Kit is available now at the link in our bio.
Gotham FC: CarMax
Houston Dash: MD Anderson Cancer Center
Our city's storied past coming together to build the future. This is the Houston Chronicles 🤘 @nikefootball
KC Current: United Way
North Carolina Courage: Merz Aesthetics
Orlando Pride: Orlando Health
Portland Thorns FC: Ring
Racing Louisville FC: GE Appliances
San Diego wave FC: Kaiser Permanente
Seattle Reign FC: Trupanion Pet Insurance
Utah Royals FC: America First Credit Union
Washington Spirit: CVS Health
Dozens of brands are already all over NWSL jerseys, and with two more teams joining in 2026 the list of partners across the league continues to increase. With new markets and the continued growth of the league, current and new sponsors will have ample opportunity to build on their existing deals or join the expanding league as kit sponsors.
Photo Credit: @weareangelcity