## 15 Apr The Ultimate Guide To NCAA College Basketball Court Sponsors

College basketball on-court sponsors have been allowed since the 1995-96 season, but in the NIL era adoption of court sponsors has ramped up as college athletic departments look for additional revenue to support programs and players.

Unlike the newly sponsorable [college football fields](https://zoomph.com/blog/college-football-on-field-sponsors-guide/), basketball courts are shared by both women’s and men’s teams, so the asset reaches two fan bases and appears in around 30 games a season. With more games and more teams than football and more general popularity than other sports, the court asset can deliver high value and exposure for brand partners.

As of the end of the 2025/26 regular season, 53% of high-major schools had an on-court logo partner. These were the teams that featured a sponsor on their court. For more data on on-court sponsor adoption and performance, check out our [full report](https://zoomph.com/college-basketball-on-court-sponsorship-broadcast-performance-report/).

## high majors

## **SEC**
The Southeastern Conference leads the way in college football on-field sponsorship, but they had the lowest adoption rate for college basketball on-court sponsors.

**Arkansas:** Tyson Foods & Walmart  
**Kentucky:** Central Bank  
**LSU:** Cox Comunications  
**Missouri:** Central Bank, Mpix  
**South Carolina:** Colonial Life  
**Texas:** Truist

## **Big Ten**
The expanded Big Ten Conference won both the men’s and women’s March Madness tournaments in 2026, but despite their status as a major player in college hoops, less than half of the conference has an on-court logo.

**Illinois:** State Farm  
**Iowa:** Mediacom  
**Maryland:** Xfinity  
**Minnesota:** Cambria  
**Nebraska:** First National Bank of Omaha  
**Rutgers:** Jersey Mike’s  
**Washington:** Alaska Airlines  
**Wisconsin:** Culver’s

## **ACC**
The ACC has some of college basketball’s biggest Blue Bloods, UNC and Duke, and several other popular programs like Louisville and Miami. Only one of the Blue Bloods has a sponsor though, and in total only eight of 18 teams have a logo on their court.

**Clemson:** Founders Federal Credit Union  
**Louisville:** KFC  
**Miami:** Watsco  
**North Carolina:** Novo Nordisk  
**NC State:** Lenovo  
**SMU:** Sewell & Origin Bank  
**Syracuse:** JMA Wireless  
**Virginia Tech:** Carilion Clinic

## **Big 12**
The Big 12 has long been a powerful force in college basketball, with Blue Blood Kansas and schools like Houston, Texas Tech and Arizona all considered championship contenders in recent years. For on-court sponsorship, the hoops-heavy conference is second for adoption rate.

**Arizona:** Desert Financial Credit Union  
**Arizona State:** Banner University Medicine  
**BYU:** Marriott  
**Cincinnati:** Fifth Third Bank  
**Iowa State:** Pioneer  
**Kansas:** First National Bank of Omaha  
**Texas Tech:** United Supermarkets  
**UCF:** Orlando Health  
**Utah:** Minky Coutoure  
**West Virginia:** WVU Medicine

## **Big east**
For the Big East, basketball is the main event. Prioritizing college basketball as their #1 sport, the Big East had the best adoption of on-court sponsors, with only one school without a partner.

**Butler:** Parkview Health  
**Creighton:** First National Bank of Omaha & CHI Health  
**DePaul:** Wintrust  
**Georgetown:** Vanda Pharmaceuticals  
**Marquette:** Fiserv  
**Providence:** Amica  
**Seton Hall:** Prudential  
**St. John’s:** Food Bazaar, Chase, Starr Insurance  
**UConn:** Madison Reed & PeoplesBank*  
**Xavier:** Cintas

###### *when playing at PeoplesBank arena